I turn product ideas into revenue.
Fractional Head of Product & Product Marketing for growth-stage companies building products that light people up.
Bootstrapped a platform to 30M users · 20+ years shipping products for startups and Fortune 100 brands · Nominated Mentor of the Year
Worked with teams at
Where I help
"We have ideas but no clear direction"
You're not short on ideas — you're short on focus. I help you figure out what to build, what to kill, and how to sequence so your team stops spinning.
"We're building but not shipping"
Roadmaps exist. Sprints happen. Nothing gets out the door. I find the blockers, fix the process, and get product in front of users.
"We're shipping but not selling"
The product works but the market doesn't care. I connect what you've built to how it's talked about, priced, and sold.
Why me
I've been in your shoes.
Bootstrapped FTW.in to 30M+ users across 40 countries. I've lost sleep over the same stuff you're losing sleep over.
I've shipped at scale.
20+ years with Nike, Google, American Express, HBO. I know what "good" looks like when stakes are high.
I plug in fast.
No six-week onboarding. I'm allergic to jargon and process theater. Week one, let's move the needle.
I make your team better.
Currently mentoring founders across Western NC. Nominated Mentor of the Year. My goal is to make myself unnecessary — not create dependency.
I build with AI, not just talk about it.
Recently shipped My Workout Scheduler — 18-component design system, custom diagonal badges, 5 days from idea to active users. I understand AI-native workflows because I'm building with them, not just talking about them.
Curious? Let's chat.
I take on 2-3 clients at a time. If you're building something that matters and need product leadership without the full-time overhead, let's talk.
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